Twenty7tec has appointed Nick Wakeham as Head of Data Sales, strengthening its focus on delivering enhanced market intelligence and data-driven solutions to lenders and providers.
Nick joins the business with responsibility for leading the commercial strategy for Twenty7tec’s data and analytics capabilities including INSIGHT Pro, working closely with partners to unlock greater value from the company’s extensive datasets. His role will focus on expanding the reach of market insights, supporting product development and helping firms better understand market dynamics, adviser behaviour and distribution opportunities.
He will also work alongside internal product and commercial teams to ensure data-led solutions are embedded across the wider Twenty7tec ecosystem, supporting adoption and delivering actionable intelligence to users.
Nick brings nearly 20 years’ experience in financial services, having started his career in B2B media sales with Money Marketing and Mortgage Strategy, where he delivered cross-platform campaigns for providers engaging with advisers. More recently, he held senior roles at ISS Market Intelligence, leading sales and account management across its MarketPro and MarketPulse products for the UK, helping firms analyse market penetration and refine distribution strategies.
Nick Wakeham, Head of Data Sales at Twenty7tec said: “I’m excited to be joining Twenty7tec at a time when we are undertaking huge enhancements to our already market-leading intelligence products. I was inspired by the vision and expertise that James, Kate, and the rest of the team showed me and I’m really looking forward to being a member of such an innovative organisation. I’m not sure about the lunchtime running club just yet, but what I’ve seen and who I’ve met in my first week, tell me that this is going to be a thoroughly enjoyable place to work whilst delivering some seriously great solutions to clients.”
Kate Buckley, Chief Revenue Officer at Twenty7tec, added: "I’m delighted to welcome Nick to the team. He brings a wealth of experience and will lead our go-to-market vision for the Insight product suite, working closely with partners to deliver real value across the market!"
The appointment reflects Twenty7tec’s continued investment in its data and analytics offering, supporting lenders and providers with deeper insight into market trends and performance in an increasingly complex and fast-moving environment.
