Rising demand for vulnerable customer expertise as training platform reaches milestone of 25,000 registrations

Just Group’s online training module, Consumer Vulnerability in Later Life, with content created by Society of Later Life Advisers (SOLLA), has reached a milestone of 25,000 registrations, highlighting the sustained demand among financial intermediaries to strengthen their capabilities in supporting customers in vulnerable circumstances 

Related topics:  Later life lending,  Technology
Editor | Modern Lender
23rd September 2025
Later Life Lending

Just Group’s online training module, Consumer Vulnerability in Late Life, with content created by Society of Later Life Advisers (SOLLA), has reached a milestone of 25,000 registrations, highlighting the sustained demand among financial intermediaries to strengthen their capabilities in supporting customers in vulnerable circumstances. 

The free and interactive digital training platform, launched in 2019, is designed to help advisers, paraplanners and administrators understand the characteristics of vulnerability and develop the softer skills needed to converse with clients, so that clients feel comfortable, respected and secure enough to share personal or sensitive information. 

The training is updated annually, giving users the opportunity to improve their skills and capability regularly. The latest updates, which went live in August, include safeguarding considerations for clients who may not have someone they can trust or able to help with their finances, and good practice when advising couples. By completing the training, advisers will be able to understand: 

The module counts as 60 minutes of CPD, contributing to the annual number of hours advisers are expected to achieve. By completing the training, advisers will receive a certificate and will be able to understand: 

  • how to better support older and vulnerable clients,
  • the importance of additional safeguards to help avoid foreseeable harm and assist clients with their decision-making,
  • how digitalisation and exclusion are increasing vulnerability to fraud and learn about measures to help protect clients’ money; and
  • how to ensure clients, including those with the characteristics of vulnerability, receive consistently good outcomes in line with Consumer Duty. 

Stephen Lowe, group communications director at retirement specialist Just Group, said: “At Just, we help people achieve a better later life, that’s our purpose and why we exist. We fulfil part of this purpose by equipping advisers, paraplanners and other colleagues with the tools and insight to build and maintain effective strategies for helping vulnerable customers.” 

“Ever since we launched the online training six years ago, we have been heartened by the strong demand and take up. With over 25,000 registrations, it’s encouraging to see advisers and their colleagues across the industry embracing the need to build and continue to develop their expertise in this important area. It shows how committed the financial advice community is to delivering the best possible outcomes, especially for those clients that may show characteristics of vulnerability.” 

Popular this week
More like this
CLOSE
Subscribe
to our newsletter

Join a community of over 30,000 intermediaries and keep up-to-date with industry news and upcoming events via our newsletter.