Recognise Bank, the SME property lending Bank, has unveiled a new brand positioning centred around being ‘The Decisive Bank’, reflecting its commitment to helping brokers and SMEs secure faster, clearer lending decisions.
The new positioning follows a period of significant growth for the specialist lender, with its loan book surpassing £500m and customer deposits exceeding £600m.
Built around the belief that businesses need financial certainty to grow, the new brand reflects Recognise Bank’s relationship-led approach and commitment to providing straightforward lending decisions.
Recognise Bank provides residential and commercial bridging finance, alongside commercial mortgages, combining specialist expertise with a relationship-led approach to help brokers and SMEs access the funding they need to grow and move with confidence.
Simon Bateman, CEO at Recognise Bank, said:
“Time and again we hear the same thing from brokers and SMEs. They want clarity. They want certainty. And above all, they want decisions from banks and that’s what sits behind our new positioning as The Decisive Bank.
“Our growth demonstrates there is strong demand for a specialist lender that combines expertise with a pragmatic, relationship-led approach. The Decisive Bank is more than a strapline, it reflects how we work, how we support customers and the experience we want every broker and borrower to have when dealing with Recognise.”
