Halifax Intermediaries will rebrand to Lloyds Intermediaries from early 2027, as the next step in Lloyds Banking Group’s intermediary strategy.
The things that matter most to brokers aren’t changing – the systems, processes and log-in details they rely on; the same services delivered by the people they know and trust, and the same commitment to service that has shaped the relationship over many years.
However, brokers will see an early benefit from the move. From 7 July 2026, brokers will have access to the Lloyds Premier Current Account mortgage discount on Halifax mortgages, a benefit that has previously been applicable to direct Lloyds mortgages.
The change of brand to Lloyds Intermediaries will mean brokers will be able to write product transfer business from existing Lloyds mortgage customers for the first time.
Better for brokers, better for mortgage customers
The addition of the Lloyds Premier current Account discount on Halifax Intermediaries mortgages will provide eligible clients with greater value, while maintaining the same service and support brokers currently receive.
There are also new commitments being made to brokers that demonstrate the value they bring and recognise their importance in supporting mortgage customers. With more detail to be shared next week, Lloyds Intermediaries commitments are:
- Access to Lloyds Premier Current Account mortgage discount on Halifax mortgages
- Procurement Fees that recognise the complexity behind the work
- A named BDM contact
- All documents reviewed within 24 hours, and instant escalation when it matters
- Continued investment in tech, data, insight and tools
The change of name, expanded benefits, and new commitments are important steps in the evolution of how the Group supports the mortgage broker market, and develops a clear, consistent proposition for Lloyds Intermediaries.
Lloyds Intermediaries in the future
This development will eventually see BM Solutions rebrand to Lloyds Intermediaries, though no date has been confirmed at this stage. This will create the UK’s largest intermediary mortgage business – one home for all the Group’s broker mortgages.
Esther Dijkstra, Managing Director, Intermediaries, Lloyds Banking Group, said:
“Brokers play a vital role in helping customers navigate some of life’s most important financial decisions, and we are showing how important we see that partnership with today’s announcement.
“With no change to our BDMs or the support we provide, it is business as usual. We’ve listened to feedback and are making Lloyds Premier discounts available, and from 7 July brokers can access these on Halifax mortgages.
“In announcing the change to Lloyds Intermediaries from 2027, we are signalling our long-term commitment to the intermediary market, reinforcing our ambition to provide brokers with greater value, the opportunity to help even more customers through access to the Lloyds back book, a stronger proposition and the confidence of a partner committed to shared success.”
