Lloyds Banking Group has paid £2.5 million to customers through the intermediary channel via its Green Living Reward (GLR), marking a milestone for the scheme as demand grows for energy‑saving changes through brokers.
Across all distribution channels, £6 million has now been paid, helping reduce emissions, lower energy costs and support longer‑term sustainability across UK homes. At a time when bills remain under pressure, the scheme is giving people practical ways to bring costs down.
Green Living Reward provides cashback when eligible energy efficiency measures are completed. Uptake reflects growing engagement where financial incentives and adviser guidance are in place.
Intermediary contribution
Intermediaries have played an important part in the delivery of Green Living Reward, helping their clients understand what’s available and how to access funding to complete the work.
Andy Dean, Head of Housing and Sustainability, Lloyds Banking Group, said: “Reaching £2.5 million paid through our intermediary partners reflects growing demand from customers looking to bring down bills and make their homes more efficient. Brokers are helping people understand what’s available and how to access that.
“We’re backing that through the Green Living Reward, improved affordability and investment in adviser education. We’ve already expanded our Green Finance Institute scholarship programme due to strong demand.”
L&C Mortgages is the leading broker firm passing on £150,000 in Green Living Reward cashback to its customers.
David Hollingworth, Associate Director at L&C Mortgages, said: “We’re delighted to have played a part in helping so many people take advantage of the valuable incentive that the Green Living Reward cashback offers. Reaching £2.5million in cashback through the intermediary channel alone reflects the strength of demand and the role brokers play in helping customers manage the cost of improving property energy performance.
“With energy costs on the rise once again, more homeowners are likely to consider how best to retrofit and improve their property’s efficiency.”
Building capability across the market
Lloyds Banking Group announced a partnership with the Green Finance Institute (GFI) earlier this year to fund a first of its kind scholarship programme focused on green home finance education for mortgage intermediaries.
Following strong demand from brokers, the programme is being expanded from 300 to 500 places, widening access to specialist training.
Designed to strengthen adviser capability across the market, it aims to enable more informed conversations about sustainable housing and home retrofit options.
Supporting greener housing choices for customers
Green Living Reward forms part of Lloyds Banking Group’s wider offer for those choosing more sustainable homes at key decision points, including purchase and remortgage:
- £250 cashback on purchasing EPC A or B rated homes
- Enhanced affordability for EPC A and B rated homes, making higher‑performing properties more accessible
