The self-employed division of the leading brokerage, Just Mortgages, is celebrating the successful first year of its New Starter Boost initiative, with strong uptake from advisers and positive early business results helping new starters transition into self-employment.
Launched in January 2025, New Starter Boost is designed to support advisers making the move into self-employment by addressing common concerns around income stability and pipeline generation in the initial stages of building a business.
In its first year, 24 advisers joined and benefited from the initiative, which provides pre-qualified appointments booked directly into advisers’ diaries by the firm’s client servicing team. Crucially, the programme focuses on confirmed appointments rather than leads, enabling advisers to focus on delivering advice and building client relationships from day one.
The initiative has also delivered strong commercial outcomes, with the average case size from New Starter Boost appointments exceeding £1,500.
New Starter Boost also includes access to an interest-free commission advance scheme, designed to help advisers manage the longer transaction times often seen within the mortgage market, allowing them to concentrate on developing their business plans and servicing clients.
The initiative forms part of a wider support package available across the self-employed division, which includes mentoring from area directors, as well as day-to-day support with marketing, compliance, training and business development.
Alongside the initiative, Just Mortgages continues to invest in marketing and lead generation support for advisers – including its digital marketing package, which is available as part of New Starter Boost. In, January alone, the package helped to generate 82 five-star Google reviews and achieving 8,750 Google Search impressions. Local SEO results also demonstrated strong visibility, with 22% of locations ranking first, 18% ranking within the top three and 25% ranking within the top ten. These results reflect the broader infrastructure available to advisers as they grow their businesses.
Ben Allkins, head of mortgages and protection at Just Mortgages, said: “New Starter Boost was created to remove the biggest barriers advisers face when moving into self-employment, which are uncertainty around where business will come from in those initial months and how they’ll pay their bills without a steady pay cheque.
“The success we’ve seen in the first year shows there is strong demand for structured, meaningful support. The fact these are booked appointments rather than leads, combined with the quality of business being written, is giving advisers confidence and momentum from the start.
“We’re really pleased with how the initiative has performed and, with strong interest in the division continuing, we’re hopeful even more advisers will benefit from the programme in 2026.”
Once established, advisers within the self-employed division have opportunities to expand their licence qualifications to advise on areas such as business protection, equity release and commercial finance. Advisers can also progress into business principal roles, enabling them to recruit and manage their own teams, supported by Just Mortgages’ leadership and management training.
Just Mortgages’ self-employed division is approaching 500 advisers nationwide. The brokerage also supports more than 150 employed advisers across estate agency branches, alongside referral opportunities through its financial planning arm, Just Wealth.
Those interested in joining the Just Mortgages team can get in touch by visiting: https://applyforselfemployed.paperform.co
