Halifax Intermediaries has launched a new range of discounted Loyalty Club mortgage products, giving brokers more choice when supporting eligible Club Lloyds customers purchasing a home. From 22nd October, the new Loyalty Club products will be available through Halifax Intermediaries for eligible first-time buyer and home mover purchase applications.
The launch means brokers can access the same Club Lloyds eligibility and discount available to customers who apply directly, providing a consistent proposition regardless of how the customer chooses to arrange their mortgage.
Who is eligible?
To be eligible for the Club Loyalty mortgage products, at least one applicant must hold a qualifying Club Lloyds current account. Club Lloyds, Club Lloyds Silver and Club Lloyds Platinum accounts all qualify, and have no minimum income requirement. Customers who do not currently have an eligible account can also open or upgrade to a qualifying Club Lloyds current account before selecting one of these new mortgage products.
Leigh Church, acting Head of Halifax Intermediaries, said:
“Brokers play a significant role in helping customers navigate the mortgage market and find a mortgage that meets their circumstances. We want to give them more choice when they are helping customers buying a home.
“By making our new Loyalty Club mortgage products available through Halifax Intermediaries, eligible Club Lloyds customers can access the discount whether they choose to arrange their mortgage through a broker or come to us directly.
“It’s another step in how we’re developing our intermediary proposition and fulfilling our commitment to the broker market as we move towards the launch of Lloyds Intermediaries in 2027.”
More choice across the Halifax Intermediaries range
Loyalty Club products are available on purchase applications only, including New Build Extended and Affordable Housing products.
They are not available for remortgages, further advances or product transfers.
The new range sits alongside the existing Loyalty Premier mortgages, which are available to customers holding a qualifying Lloyds Premier current account.
Loyalty Premier has different eligibility criteria and is available for purchases, remortgages, product transfers and further advances. For purchase and remortgage applications, at least one applicant must have an income of at least £100,000. No minimum income requirement applies to Loyalty Premier product transfers or further advances.
Making Loyalty products easier for brokers to identify
Loyalty Club mortgage products will carry a ‘Club’ icon within Halifax Intermediaries’ Product Search tool and Products Guide, while Loyalty Premier products will carry a ‘Premier’ icon.
Both ranges will also be available through brokers’ usual mortgage sourcing platforms.
While brokers may want to consider Club products for joint applications where customers qualify for both Club and Premier accounts, Premier products will initially be displayed because they offer the larger discount.
